Strategy

What happens when Sales says that your product can do one thing but Support says that it can do something entirely different? Unhappy customers is the answer, and it’s a problem that happens all too often.

Content strategy is about analyzing your company’s information processes to see who’s creating content, who’s using it, and where it’s ending up. Once you figure out which departments should be the authority on creating each kind of content and where it should be flowing throughout your organization and to your customers, you can then put the processes and tools in place to make your strategy a reality. These tools save money by eliminating redundant effort between departments and improve client satisfaction by creating a seamless message across your entire organization.

The User Assistance Process Review is the framework that drives the analysis of your company information processes. The Blueprint document that you receive as a result of the UAPR includes an easy-to-understand diagram that illustrates where your current processes rate on five key elements and where your future processes could rate after you implement the recommended improvements.

Fill out the Contact Form to get started realizing cost savings and brand consistency.